Embossed Wraps available in an assortment of unique colours and designs, arriving soon. Part of the Adorable collection

Brand New Hat, Bib and Bootee Sets available now. Part of the Soft Touch Elegance Collection

Brand New Winter Hats Available from wholesalers now

Soft Touch is helping reduce plastic consumption and tackle climate change with our new 100% recycled acrylic cable knit collection.

New coral collection featuring matching wraps, swaddles and hoodies. Available in 2 different styles and 4 colours.

Take a look at our stunning new brushed cotton collection of baby mittens and hats in a wide assortment of colours.