Apply to sell Soft Touch on Amazon

Our products are widely available through online channels such as Amazon, Etsy and eBay and in independent babywear stores. If you are still struggling to find our products, please complete the form here, and we will endeavour to locate a retailer local to you.

We have an extensive network of wholesalers who are able to supply to retailers. Please complete the contact form here. We will then be able to direct you to one of our trusted wholesalers who can supply the products you require in the quantities you require.

Due to the nature of our business, we are only able to supply wholesalers and high-volume customers in bulk quantities, on a recurring basis. We are looking to build direct relationships with customers who can order in pallet quantities on a weekly basis. If you think you can meet our minimum order requirements, please complete the form here, and we will assess your application. Please note approval is solely at our discretion. ​ If you cannot meet this requirement, but still wish to stock Soft Touch items, please use the form here, to be put in contact with, and join our network of trusted distributors and retail sellers.

Due to the nature of our business, we are only able to sell directly to high volume customers and wholesalers. Furthermore, we will not sell to existing customers of our wholesalers. We would recommend all existing retailers of Soft Touch products to continue ordering via their wholesalers. We also recommend you to sign up on our website as an existing seller. This will allow us to direct potential customers to your store, and send you updates about new arrivals, products back in stock and more.

We take great care with the quality of our products. The rate of returns we experience are negligible compared to the volume we sell. ​ The items are regularly tested for safety and quality assurance, and all items meet UK standards. All our Toys undergo extensive testing and are verified to ensure they conform to UK and EU regulations. CE Conformity Documentation can be found here for registered customers.

This website is designed to give a small flavour of what the Soft Touch brand has to offer. We have thousands of products and as such, have selected a few to showcase elements from the full range. ​ If you have an enquiry about a specific product, ask your local Soft Touch retailer/ wholesaler or complete the contact us form, and tell us what information you would like to know.

Please contact your Soft Touch Wholesaler/ supplier to find out accurate lead times for back in stock dates. Please also visit the new arrivals page to see information about new items coming into stock, and items back in stock with approximate lead times. You can subscribe to receive email updates about new posts and updates.

We only sell directly to a small selection of trusted wholesalers. Most of these order from us very regularly. If your wholesaler is out of stock in an item, it is possible that we ourselves are out of stock. You can check this by visiting showcase. This will show you our complete catalogue, along with Soft Touch's stock availability and product information. If you see an item is in stock, please contact your wholesaler directly and ask them for an update on when they expect to re-stock.

We do not dropship our items. If you wish to purchase our items to re-sell, you would need to complete the new retailers form and we will direct you to one of our trusted wholesalers through whom you can purchase our products.